As the world's economic crisis shows no sign of slowing, Armor All is encouraging UK motorists to look after their lot in the long-term, by taking better care of their car.

With wet weather once again upon us, and winter soon on its way, it's now prime time for preparing your paintwork. Armor All Wash & Wax is a clean winner when it comes to removing the salt and sludge seen on Britain's roads at this time of year, whilst a coat of Armor All Protectant Wax will also ensure long-term protection and lasting high shine.

More and more motors now sport a set of valuable alloy wheels – with the hub-cap having long had its hey-day – which is why it makes sense to clean off road grime regularly, using the Armor All Wheel Cleaner trigger spray, which takes just 60 seconds from application to rinsing, to effectively remove brake dust, grease and tar.

If it's the crunch of bugs as well as that of your credit that's getting you down, Armor All Insect Remover will remove those unsightly arthropods before they become welded to your bumpers.

Armor All points out that very often a car is people's second biggest asset… and that whilst improving the aesthetics of your car, a regular wash and brush up could also have significant economic benefits. Simon Walsh, general manager of Armor All Europe, commented; "a clean car looks like a cared-for car and will be worth far more when the time comes to sell."