Welcome
on East Filters
Looking for auto parts? Please click below.
Our products
Racor Fuel filter/Water Separator
Oil water separator parts
Sakura Filters Equivalent
Fuel filter accessory
Top Searches
Oil filter
Fuel filter
Air filter
Oil water separator
Fuel water separator
Racor
Volvo
Caterpillar
Benz
Perkins
Scania
Komatsu
MAN
HINO
Iveco
TOYOTA
Rolls-Royce CEO wants an electric Phantom
Click above for high-res gallery of RR Phantom in the Autoblog garage
Short of the biggest SUVs, Rolls-Royce stands out in the mind of the eco-conscious public as a symbol of earth-munching decadence. But that may change if Tom Purves has anything to say about it. And he does, being the company's new CEO. Bringing in a fresh perspective to the ultimate luxury brand after taking the helm just a few months ago, Purves recently drove sister-company MINI's new electric vehicle, and a lightbulb aptly lit over his head with the idea to create an electric Phantom. Not a hybrid, but a full megawatt-powered limousine.
The way Purves sees it, we're not far away from cities banning polluting vehicles altogether. And as many Rolls-Royce owners live in major metropolitan centers, an electric Rolls makes perfect sense. With a little help from parent company BMW, Purves figures they could engineer the e-Rolls in-house. And far from betraying the Spirit of Ecstasy, Purves says an electric powertrain would offer the epitome of Rolls-Royce motoring – whisper quiet with instant torque delivery. Realization of the battery-powered Phantom is probably still a few years away, but it could be here sooner than we think.
Short of the biggest SUVs, Rolls-Royce stands out in the mind of the eco-conscious public as a symbol of earth-munching decadence. But that may change if Tom Purves has anything to say about it. And he does, being the company's new CEO. Bringing in a fresh perspective to the ultimate luxury brand after taking the helm just a few months ago, Purves recently drove sister-company MINI's new electric vehicle, and a lightbulb aptly lit over his head with the idea to create an electric Phantom. Not a hybrid, but a full megawatt-powered limousine.
The way Purves sees it, we're not far away from cities banning polluting vehicles altogether. And as many Rolls-Royce owners live in major metropolitan centers, an electric Rolls makes perfect sense. With a little help from parent company BMW, Purves figures they could engineer the e-Rolls in-house. And far from betraying the Spirit of Ecstasy, Purves says an electric powertrain would offer the epitome of Rolls-Royce motoring – whisper quiet with instant torque delivery. Realization of the battery-powered Phantom is probably still a few years away, but it could be here sooner than we think.