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Mercedes-Benz expands brand portal for cell phones
Mercedes-Benz is increasing its mobile marketing activities by expanding its brand portal for mobile terminals at www.mercedes-benz.mobi. The portal’s existing four sections New Vehicles, Brand World, Entertainment, as well as Service and Contact, have been joined by additional entertainment platforms such as Mercedes-Benz TV and the music download service Mercedes-Benz Mixed Tape. The range of personalized services is rounded off by a car configurator and information on the technical details of each model offered by the Stuttgart-based automotive brand.