The stunning new Morgan Aeromax has been unveiled as the latest in a long line of British sports cars to use Avon tyres as official tyre supplier. The Avon Tyres brand offers a complete range of high performance tyres that are manufactured and marketed by Cooper Tire & Rubber Company Europe.

Classic British manufacturer, Morgan, chose Avon’s trusted ZZ3 as the perfect choice for their brand new 362bhp, 170mph machine, which has a 0-62mph speed of just 4.5 seconds. The Aeromax will be Morgan’s flagship model as the marque heads into its 100th anniversary year in 2009.

The Avon ZZ3 was selected because of its excellent road holding in both wet and dry conditions and its predictable high-performance handling characteristics suit the powerful car perfectly.

The Aeromax will use Avon’s 225/35 R19 XL 88Y XL ZZ3 at the front and 245/35R19 XL 93Y ZZ3 on the rear.

Morgan also chose the Avon ZZ3 as an OE fitment for the revamped Aero 8 sports car in 2006, along with Connaught for its Type-D GT Syracuse.

Earlier this summer, the Lightning Car Company announced that it would choose the ultra-high performance Cooper Zeon 2XS for its ground-breaking electric sports car, while Caterham has a long-standing relationship with Avon, going back 17 years.