Guangzhou Toyota launched its 2009 Camry G-Series models on September 22 and thereby released the lowest price of the mid- to high-end sedans by boosting the configurations and launching new models, reported Shanghai Securities News today.
Guangzhou Toyota, a joint venture between Guangzhou Auto and Toyota Motor, said that this low-price stragety is to fortify the benchmark role that its Camry model has played in the ranks of Chinese-made mid- to high-end sedans. This move by Guangzhou Toyota is likely to trigger a new round of price war in China's mid- to high-end sedan market.

Of the '09 Camry G-Series models released by Guangzhou Toyota on yesterday, the 200G luxury (upgraded) edition sells for 208,800 yuan ($30,500), 200G Navi luxury (upgraded) edition for 226,800 yuan; 240G luxury (upgraded) edition for 224,800 yuan, 240G Navi (upgraded) edition for 24,280 yuan.

A top executive of the company said that the 2009 Camry 240G sedan is now cheaper by 11,500 yuan. As part of the additional features, both the 240G and 240G Navi models are equipped with the vehicle stability control (VSC) system, TRAC traction control system, and parking radar, among others. The three safety devices have their prices cut down by 5,000 yuan.