Mazda Motor Corporation announced that it will establish a new national sales company (NSC) for distribution of its products in The Netherlands, scheduled to commence operations on October 1, 2008. Distribution activities will be transferred from Auto Palace - de Binckhorst B.V., an independent distributor, to the new NSC, which will be officially called Mazda Motor Nederland. The new NSC will be headquartered in Waddinxveen, in the western part of The Netherlands. Martijn ten Brink was appointed managing director of the new operation.