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2010 Mustang countdown mini-site
Ninety-five days and counting until the 2010 Ford Mustang is revealed, and 95 days to visit the newly revealed mini-site in anticipation of the last of the new generation of muscle cars to arrive. Following on the heels of the Challenger and Camaro, the Mustang is leaving its debut somewhat late in the game, but Ford is working to build up the hype with the new site. Not much in the way of content is available yet, though a few fast-cut videos and smoky burnouts do whet the appetite for more. Interested parties can sign up for updates to be kept abreast of the latest developments, while those that feel compelled to tell their story could win themselves one of the 2010 models when they are finally released for sale in early 2009. The next iteration of the Mustang might take some inspiration from the gorgeous Mustang Giugiaro concept (pictured) from 2006, though it will certainly see a great deal of rationalization as the production process irons out the more expensive creases and lines. Nevertheless, starting with such a beautiful design would almost certainly result in an attractive final product, though spy shots captured to date indicate the company is well along the road to whatever design it has chosen. While the Challenger, Camaro and Mustang camps have long been divided on Mopar, GM and Ford lines, newer buyers may not share the brand loyalty that those who grew up with the cars feel so fiercely, and the long time lag of the Mustang behind its competition could cost sales if people jump on the first car that’s available. Building the car’s image in advance may be a measure that Ford helps will lock potential buyers into the Mustang brand, and help them wait out the long months until the car is finally on dealer lots.