Chevrolet kicks off new advertising during Friday’s Opening Ceremonies of the Olympic Games. The ads highlight Malibu and the rest of Chevy’s fuel-efficient lineup, Silverado as America’s Best Truck and the all-new Traverse as the crossover with an unmatched combination of features. They will play a prominent role in the brand’s marketing initiatives for the remainder of 2008 and will be complemented online, with micro Web sites and other digital initiatives.