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Auto dependability scores improve
In contrast, all three of Chrysler LLC's brands ranked below average and while the Chrysler and Dodge brands did post quality improvements, the dependability of the Jeep brand eroded in the 2008 study.
GM's Cadillac brand ranked third among nameplates and saw its number of problems per 100 vehicles decline.
The same couldn't be said for the Chevrolet, GMC, Pontiac or Buick brands. All four saw the quality complaints increase and only Buick remained above the industry average. Chevrolet owners reported 5.7 percent more problems than they did in the 2007 study.
The Toyota brand ranked fourth in the study, followed by Honda Motor Co.'s Acura brand.
The 2008 study's results showed that automakers -- foreign and domestic -- are working hard to improve quality, said David Sargent, vice president of automotive research at J.D. Power
'Improving quality is good for the customer but it's also good for the automaker because it improves profitability by cutting warranty and other costs,' he said.
The poor showing for some GM brands, including Chevrolet, doesn't reflect the automakers latest effort to make quality improvements. Sargent said. The Chevrolet Malibu sedan and Silverado pickup are quality leaders for the first 90-days of ownership, but it will take several years for the results to be reflected in the dependability study.
The vehicles judged are from the 2005 model year.
With the likes of Mercury, Cadillac, Buick and Lincoln all ranking among the top eight brands in durability, the gap between foreign and domestic brands has nearly disappeared, Sargent said. However, it will take several years for consumers to latch on to those gains.
'The gap in perception is much wider than the gap in reality,' he said.
The importance of long-term quality will grow in the coming years as automakers offer fewer leases and extend customers finance terms into five and six years.
'We're likely to see the ownership period grown,' Sargent said. 'That makes dependability even more important because even if a customer has a problem after 6 or 7 years of ownership, it could still affect their perception of the brand.'
GM's Cadillac brand ranked third among nameplates and saw its number of problems per 100 vehicles decline.
The same couldn't be said for the Chevrolet, GMC, Pontiac or Buick brands. All four saw the quality complaints increase and only Buick remained above the industry average. Chevrolet owners reported 5.7 percent more problems than they did in the 2007 study.
The Toyota brand ranked fourth in the study, followed by Honda Motor Co.'s Acura brand.
The 2008 study's results showed that automakers -- foreign and domestic -- are working hard to improve quality, said David Sargent, vice president of automotive research at J.D. Power
'Improving quality is good for the customer but it's also good for the automaker because it improves profitability by cutting warranty and other costs,' he said.
The poor showing for some GM brands, including Chevrolet, doesn't reflect the automakers latest effort to make quality improvements. Sargent said. The Chevrolet Malibu sedan and Silverado pickup are quality leaders for the first 90-days of ownership, but it will take several years for the results to be reflected in the dependability study.
The vehicles judged are from the 2005 model year.
With the likes of Mercury, Cadillac, Buick and Lincoln all ranking among the top eight brands in durability, the gap between foreign and domestic brands has nearly disappeared, Sargent said. However, it will take several years for consumers to latch on to those gains.
'The gap in perception is much wider than the gap in reality,' he said.
The importance of long-term quality will grow in the coming years as automakers offer fewer leases and extend customers finance terms into five and six years.
'We're likely to see the ownership period grown,' Sargent said. 'That makes dependability even more important because even if a customer has a problem after 6 or 7 years of ownership, it could still affect their perception of the brand.'
