BMW To Wean Customers From Leasing In Favor Of Low Interest Financing

Deutschland....time to pull your head out of your ass...we are talking real market numbers in North America, not your artificial opinions. The high residual BMW has set was not based on truth, simply they based it on affordability....and they have taken a gamble that is now biting them in the ass big time! For every BMW they sell, they actually loose money depending on its' model, at least $500-$600 and up per model! With the high euro dollar and high cost of materials, etc. They have real no viable solution in making a cost effective production process. So the offset on residuals they set are simply 'not real' in hopes that a poor economy does not hit the North American shores(too late for that) and give away these maintanence free programs(which they are loosing about $700-$850 millions a year and now are planning to kick that program to the curb in the next year or so) just to win the hearts of our happy Americans and whoever on this planet.(free maintenance = compounding BMW's problems) Don't get me wrong I love the BMWS' too and have been a happy owner of a few model that I have learn to appreciate. And I agree they are one the best driving machines. But on the actual business aspect of things, down the pipeline they cannot find a solution to their problems with the business practice they create and face day in and day out, and announcing the other day of a 44% percent drop in profit?!?!?!...wow!!!...all I can say....The 'BIGGER' they are the harder the 'FALL or FAIL' for the matter.

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