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Fiat launches its iconic car '500' in India
Mumbai - The much awaited, 500, arrived in India accompanied by a celebration in true Italian style. A select few were witness to this celebration at the Taj Land’s End in Mumbai where the who’s who of the city congregated to welcome the arrival of the ‘new Fiat’. Cinquecento, as the car is known in Italian, was originally designed by Dante Giocosa and was launched in 1957 in Turin. Exactly, fifty years after its original launch the new Fiat 500 was introduced last year in Turin amidst much fanfare that spread across several cities in Italy. The car which was then launched all over Europe including Berlin and London has not taken too long to drive to India. A little over a year’s wait and the icon of Italian style has announced its arrival to one of the fastest growing economies of the world.