Auto heat transfer temperature controls maker Proliance International, Inc. has selected Copious Creative, from Portland, Ore., as its interactive agency to update Proliance's online brand.

 

Copious will provide comprehensive marketing strategy and create e-commerce services for Proliance, which distributes its line of radiators, air conditioning condensers, heaters, air conditioning parts, cooling fan assemblies and specialty products to automotive and commercial truck repair shops ranging from major retailers to small shops worldwide.

 

¡°Our mission is to revolutionize the way Proliance communicates with its more than 30,000 customers by streamlining the part-ordering process, reducing the time and labor associated with the process and making it easier to select from more than 25,000 SKUs,¡± says Patrick Ezell, principal for Copious Creative. 

 

¡°We chose Copious Creative because they understand our most critical challenges ¡ª managing data and making that data quickly and easily accessible,¡± says Bryan Avigne, marketing development manager for Proliance. ¡°Their work will have an immediate impact on customer communication, data management, sales and business processes.¡±

From: search-autoparts/industry news