Chevron kicks off diesel pilot program

Chevron Global Marketing will incorporate Chevron Diesel with Techron D, a cleaning additive formulated for diesel vehicles, in 48 Chevron-branded stations throughout the Sacramento, Calif. area.
 
The pilot program is the result of the expected growth of light-duty diesel passenger vehicles, which the company states are more fuel efficient and, therefore, can produce lower greenhouse gas emissions than conventional gasoline vehicles. Techron D is Chevron¡¯s detergent additive that helps keep fuel injectors clean.
 
Modern diesel engines can produce more power from the same amount of fuel and can achieve 20 percent to 40 percent better fuel economy, the company adds, stating they also have greater durability, resulting in longer engine life.
 
¡°Next-generation diesel cars are cleaner, quieter, more efficient and more powerful than ever, thanks to the latest technologies in engine design and emissions control,¡± says Shariq Yosufzai, president, Chevron Global Marketing.
 
Chevron Diesel with Techron D is an Ultra Low Sulfur Diesel with an advanced organic detergent additive that helps protect against the formation of harmful fuel injector deposits that can disrupt the optimum fuel spray pattern and can result in power loss, reduced fuel economy and increased emissions. Techron D also helps guard against corrosion that can cause fuel system damage and the formation of gums that can plug fuel filters. Like all Chevron Ultra Low Sulfur Diesel fuels, Chevron Diesel with Techron D is formulated for improved lubricity, which helps prevent fuel pump and injector wear and damage.
 
¡°Our retail customers in the Sacramento area will now be able to experience a new level of diesel fuel quality," says Danny Roden, vice president, Chevron Global Marketing for the Americas.
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