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Size counts for little at this year's Shanghai auto show
This year's Shanghai international auto show, which opened this week, had the event's biggest ever display area and attracted more exhibitors than ever before.
But for visitors who know cars well, there were few exciting things to see at the event.
The show site, the Shanghai New International Expo Center, underwent an expansion in 2008 and now has 20 percent more floor space.
About 1,500 companies in and outside China signed up as exhibitors this year, a big increase from some 1,300 companies in 2007, according to the show organizer.
Among international automakers, only Fiat and Renault didn't come. This is not a bad record as many of them have withdrawn from other international auto shows organized earlier this year.
Yet scale alone cannot make a great auto show. Visitors expecting to see new products or innovation will have felt disappointed.
Among global brands, only 2 BMW cars, one Audi and one Porsche made their world debuts in Shanghai.
Other international automakers only brought in products that were already in production or had been displayed elsewhere.
GM showed 33 cars. Yet except for a concept car under the Buick brand, none was truly new.
The show's single strongest point was the large number of new models unveiled by domestic automakers.
Zhejiang Geely Holding Group Co., for one, showed 22 models. According to company president Li Shufu, every one was a "completely new" product. Six will soon go into mass production.
Nonetheless, as with products from other domestic Chinese OEMs, Geely's cars are mostly inexpensive models developed with mature technology.
And to the disappointment of visitors from overseas, none of the cars built by domestic Chinese companies are ready to enter developed markets such the U.S. and Europe.
To be sure, in the middle of a severe global economic recession, putting together such a big and well-participated international industry event as the China auto show is itself quite an achievement.
But the sad thing is unless the world economy recovers and global automakers resume full-scale investment in new products, there won't be too much to see in an auto show, be it in China or any other country.
But for visitors who know cars well, there were few exciting things to see at the event.
The show site, the Shanghai New International Expo Center, underwent an expansion in 2008 and now has 20 percent more floor space.
About 1,500 companies in and outside China signed up as exhibitors this year, a big increase from some 1,300 companies in 2007, according to the show organizer.
Among international automakers, only Fiat and Renault didn't come. This is not a bad record as many of them have withdrawn from other international auto shows organized earlier this year.
Yet scale alone cannot make a great auto show. Visitors expecting to see new products or innovation will have felt disappointed.
Among global brands, only 2 BMW cars, one Audi and one Porsche made their world debuts in Shanghai.
Other international automakers only brought in products that were already in production or had been displayed elsewhere.
GM showed 33 cars. Yet except for a concept car under the Buick brand, none was truly new.
The show's single strongest point was the large number of new models unveiled by domestic automakers.
Zhejiang Geely Holding Group Co., for one, showed 22 models. According to company president Li Shufu, every one was a "completely new" product. Six will soon go into mass production.
Nonetheless, as with products from other domestic Chinese OEMs, Geely's cars are mostly inexpensive models developed with mature technology.
And to the disappointment of visitors from overseas, none of the cars built by domestic Chinese companies are ready to enter developed markets such the U.S. and Europe.
To be sure, in the middle of a severe global economic recession, putting together such a big and well-participated international industry event as the China auto show is itself quite an achievement.
But the sad thing is unless the world economy recovers and global automakers resume full-scale investment in new products, there won't be too much to see in an auto show, be it in China or any other country.
