DEARBORN, Michigan — Ford on Friday said it is beefing up its carryover 2010 Escape and with standard and optional technology features. No word yet, though, on whether this will boost the small SUV's sticker price.When asked whether he had pricing information, Ford spokesman Wes Sherwood said: 'Not yet. We'll announce pricing closer to launch this summer. It will retain a very competitive price.'The base 2009 Ford Escape XLS starts at $21,160, including a $725 destination charge. The 2009 Ford Escape Hybrid starts at $30,370, including a $725 destination charge.Ford said the 2010 Escape and Escape Hybrid will get five new safety and driver-aid technologies, including a standard integrated spotter mirror to help with the driver's blind spot. Certain 2010 Escape models will also get MyKey, which allows owners to program a key that can limit the vehicle's top speed and audio volume. MyKey will be standard on models with the message center cluster, including the XLT trim level and above.Other optional features include a rearview camera system and active park assist, which helps to position the vehicle for parallel parking.Inside Line says: We'll have to wait and see whether the new tech features will inflate the Escape's bottom line. — Anita Lienert, Correspondent