Election 2009: Auto majors expect SUV demand

With the elections to be held in 2009, auto makers such as Ford, Mahindra and Mahindra (M&M) and Tata Motors have started restocking their dealers with Sports Utility since they generally have a huge demand for the same.

The SUVs find ready demand from politicians due to their performance in the terrains during rural election campaigns. Ford Endeavour, Mahindra Scorpio and Tata Safari are some of the favorite vehicles of Indian politicians according to marketing executives of auto companies.

At the entry level Scorpio, Safari and Toyota Innova form the bulk of demand from the political class. Among the recently launched SUV’s BMW X3 & X5, Mercedes-Benz M Class, Volkswagen Touareg and Toyota Prado with a price tag of over Rs 45 lakh each, are likely to find ready buyers for the next three months say auto dealers.



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