BMW is the ultimate car rental company :)Like the above poster has indicated, upwards of 65% of them are leased not purchased. You may think this is just coincidence but think again, this has been BMW's plan from the beginning i.e., lining themselves up with 'continuous income stream' instead of periodic purchases by its customers. You'd have to be a complete moron to not realize this. Why do you think they offer almost 0% lease rates, why do you think they throw in 'free' maintenance, and why are their vehicles designed to make you heavily dependent on the 'stealerships' i.e., run-flats, complex error codes, no dipsticks, composite brake rotors that cannot be rotated but must be replaced by the dealer after every brake service, special transfluids that need to be flown in from Germany, the list goes on and on.These tactics are all designed to make you lease and make you dependent on them.Now I'm not going to argue they don't provide good dynamics in they're products, they do. But how important is dynamics when everything else like reliability and customer ownership experience suffers, you can't enjoy you're ride when it's always in the garage getting fixed.BMW is a gimmick nothing more. Lexus on the other hand are on solid ground, it's the car you go to when you want customer satisfaction, solid build quality/reliability, and content offering. It's true they are not quite there in terms of driving dynamics, but let me tell you the gap is closing, as they sharpen dynamics and begin to offer more sportier models. I believe they are only one vehicle gen away from matching or even surpassing BMW in this department. When that day comes all BMW will have to ride on is so called 'prestige' and 'snob appeal'.