Initiatives introduced by the company include: a half-day one-to-one workshop and on-road training course, regular driving licence checks, additional training for staff involved in a crash following a debrief on the incident and monthly safe driving campaigns.

Mr Blackman added: e are delighted that our safety focus has been recognised and are pleased to be supporting the riving for Better Business?programme. I hope the initiatives that we have introduced and the success we have had in improving our fleet safety will encourage other businesses to take action.

Driving on business, for most employees, is the most dangerous task they undertake during their working life, according to official figures. Last year, official figures reveal that 2,943 people were killed on Britain roads with almost 250,000 people injured.

The Government estimates that there are 200 road deaths and serious injuries a week resulting from crashes involving at work drivers.

Driving for Better Business programme manager Caroline Scurr said: ot only are the number of deaths of at-work drivers wholly disproportionate to the total number of workplace fatalities annually, but the number of crashes on the nation roads involving car and commercial vehicle drivers in the course of their work is massively out of line when compared with the amount of vehicles on the roads, around 34 million.

Additionally, if it is not bad enough that businesses and organisations are seeing valuable staff killed every day while fulfilling their employment duties, the cost of those crashes to companies is prohibitive. In addition to personal injury and vehicle damage costs, the impact of lost orders, meetings being cancelled and hours of work time being spent on crash-related administration must all be taken into account.

Highlighting the lead being taken by Greene King, Ms Scurr said: he company is a fine example of how occupational road risk can be managed through putting in place a cycle of continuous road safety improvement.