Federated Expands Relationship with Ken Schrader Racing

Federated Auto Parts has expanded its relationship with NASCAR Nextel Cup driver Ken Schrader and Ken Schrader Racing for the 2008 season.
"We have had a tremendous relationship with Ken for many years and we are very pleased to expand our relationship with him and his great racing team," said Rusty Bishop, CEO of Federated Auto Parts. "Ken has the well-earned reputation as the 'hardest working driver in racing' and he is a great representative for the 'hardest working auto parts professionals' in the aftermarket."
 
Federated and Ken Schrader are enhancing a long-term relationship that will see Schrader continue as the spokesperson for Federated Racing and Federated Car Care Centers. Federated will also be the "Official Auto Parts Supplier" of Ken Schrader Racing.
 
In 2008, Schrader will drive a Federated sponsored vehicle in selected NASCAR Nationwide Series, ARCA, Truck and Grand National West events designed to support Federated members in all regions of the country.
 
In a new initiative designed to support Federated stores and Car Care Centers, Schrader will also be driving a Federated sponsored vehicle in over 100 dirt track events throughout the country. This grass roots racing program, gives Federated members a local promotional vehicle in markets in their respective areas of the country.
From: search-autoparts/industry news

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